TOURIST TRADE

Press, Volume LXX, Issue 21285, 3 October 1934, Page 18

TOURIST TRADE

NEW ZEALAND ALMOST UNKNOWN VIEWS OF ENGLISH VISITOR [THE PRESS Special Servic».) AUCKLAND, October 2. The comment that New Zealand if but poorly known in England was made by Dr. William O. Fern, business adviser, on his arrival at Auckland from Vancouver by the Aoran?:. ! Stressing the need of more Dominion advertising, Dr. Fern said that many | people in England did not know that i the country consisted of two island? "Lots of people think that New Zca- j land is just a short ferry trip frera Australia, and 99 out of 100 are under the impression that Canterbury lav/a comes from Kent." lie declared. Nevertheless, he s,aid, New Zc-a-landers enjoyed a high prestiuc :a England. The All Blacks had proved a wonderful advertisement, and it v.t = a pity that their tours could not a.made more often. Miss Jean Batun had also done a great deal to pl-co the Dominion oil the map. s-aiu U-. Fern, who added that England*; a:a„- • est industry to-day was sport. "1 only learnt what lutle I ;■.. - about New Zealand from readme :,..-'.- ter that I got on the ship," .-aid •.:-.•> visitor, in giving the opinion that the tourist trade to the Dominion could o; ' tremendously developed. England v. .>- ! in the grip of a travel fever wlac'i ! had started about three vears a- •>. .': ! first, short cruises had been conch.. ■ ; . \ and gradually the range had boo a n- ! creased. To-day it was qui to o ■-■•.■ ' ! lor conventions to be held a" .. * I for certain bodies to charter a -:-..; : - <■ a special cruise. "England :• ' •..•? | sense is all at sea." he declared 1 Being' rich in natural attrac' • -. New Zealand should receive benefit from the Engli>h '\a.. a •■ tour," but more publicitv \-a- ; .. ; ■ sary. "You have the uood- L<a- ■ a have to sell them."' he said. | Conditions in Enaland v o-e •>-•■.■- j ing all the time. New factoro- '•.• •. -' being built, and there v. a. a- ■ .- I tirely new spirit of onti: m-- j '"I spent a month iV A-.c- o . i ! the difference in conditio - •'-.■-■ - < most marked. In recent have had Americans corrar- to '- - land to study our methods v.-' •.-'; asomething new to mv !n America British prestige to-riV- is s higher than ever it wa-"' ' { Mentioning that the ry in England was exeeptio-ai'v b - . I he said that one firm with w' ; a '■ e W /?„™ n . nected was selling an a -,a.._e ot 1000 houses a month. The w-eU>s and motor-car industries were also u;ing well.