SYDNEY WOOL SALES.

Press, Volume LXVIII, Issue 20647, 9 September 1932, Page 12

SYDNEY WOOL SALES.

COMPETITION SUSTAINED. ■ ' ADVANCE IN PRICES. ;s (united press association—by blictwo tbleobaph—copvbight.) (Received September Bth, 9.15 p.m.) SYDNEY", Scpetember 8. At the wool sales to-day 13,036 bales were offered and 12,360 were sold; also 1625 disposed of privately. The market closed very firm with sustained competition by the Continent and Japan, Prices were at tho best point of the week, and full satisfactory clearances were effected. v Greasy merino sold to 20Jd. The average price, for tho first three days of the current week was £l2 5b per bale, or 9.2 d per bale. BETTER OUTLOOK. A MELBOURNE OPINION. In a review of world-wide factors affecting the general economic situation a Melbourne financial house, in.a special circular issued last week, adopts an optimistic outlook. Referring particularly to Australia, it says: "All things considered, tho national outlook is more roseate than at any moment since the depression began. That there is a widespread recognition of this fact and a general belief in better times to come is evidenced by tho. instantaneous and often anticipatory response of the Australian investing public to events occurring outside the Commonwealth that have a bearing direct or indirect on its fortunes. Tlie new sentiment of optimism, everywhere observable, does not overlook tlio existence of largo world stoves of immediately unconsumablo commodities which may possibly impede the task of economic reorganisation on which the statesmen of civilisation are intent, but it is betraying a growing disinclination to regard the problem ot their dispersion and absorption as insuperable." The .firm states its belief that for several months the new sentiment will be dominant, and that in tho event of the very largely increased production of gold that is expected being realised there wijl be a flow of capital into investment stocks of all classes potent to improve prices very substantially.

EGG EXPORT. SHIPMENT TO BE MADE BY PORT HUON. Definite arrangements have teen completed for a shipment of 15,000 dozen Canterbury eggs by, the Port Huon, leaving Lyttelton on September 17th. The indications are that good prices will bo realised in England for this shipment. Latest information from the Home market' gives every indication that New Zealand eggs will And a ready demand at good prices. Last year threo shipments wero made from Canterbury and the first realised Is Cd in London, to which was added 10 per cent, premium on exchange, making a gross total of approximately Is 8d a dozen. From this had to bo deducted expenses of shipment amounting to 6Jd a dozen, leaving a net return in Christchnrch to tho shippers of Is lid a dozen. This the prospects in London are more favourable on account of tho preference obtained at the Ottawa Conference and tho present difference with Ireland. In Christchurch eggs are now being sold at lid a dozen, which is oelow the price expected to bo realised this year for exported eggs. As the local prices are not sufficient to make a profit on production it is expected tho export of largo quantities will have a beneficial effect on tho local market.

Arrangements are under way for a further Canterbury shipment, which will in all probability leave hero towards tho end of next month. The possibility of organising annual shipments of eggs is under consideration by the' Canterbury Egg Export Committee which is representative of producers and their selling agents. The amazing increase in the export of eggs from Australia to England indicated that, if properly organised, eggs will in future become an important factor in New Zealand's export trade. Last year New Zealand eggs were considered most favourable by tho London buyers on account of the rigid supervision given to export by the Now Zealand Government graders. GETTING QUICK RESULTS. Thirten hundred delegates were at Liverpool for the annual convention of the British Advertising Association, which was presided over by Lord Leverhulme, who declared that tho theme which was intended to ran through the convention was ''advertise ing in Britain's year of opportunity." "What can advertising do to help" We cannot, alas, secure prosperity just by advertising for it. The part which we have to play as advertising men is to realise more than ever the essential part which advertising plays in this modern world in stimulating the production of goods and in facilitating their distribution. First, we must avoid, if we possibly can, cutting down our advertising merely because such n course would seem to bo the line of least resistance in a .temporary difficulty. Our first duty is to maintain our faith in advertising; our second duty is to study the problem of advertising more thoroughly than over before to tnako sure that we are employing its power more -efficiently and effectively than ever before. If we can believe, as I for one believe, that the power of advertising is just as esseri-' tial to a bnsiness as its factory power plant, wo ought to apply to both these two forces the same kind of scientific study.' 7 Mr I<\ J. Marquis, managing-director or a well-known northern store, considered that newspapers in Great Britain had an amazing asset in the public respect for the printed word, and he was convinced that there was no more valuable medium than newspapers lor carrying trade to the public and for getting quick results.

SUPERIOR HONEY. NEW ZEALANDER WINS CUP. (cIttTEJD rSESS ASSOCIATION— BT ZbZCI&IC TBUSGBAFH—COPTRIOHT.) LONDON, September ■7. _C. F. Gee, of New Zealand, won the Kent and Surrey Beekeepers' Association's challenge cup for honey, open to world competitors.