BUYING IMPERIALLY.
REMARKABLE ADVERTISEMENT FOR N.Z.
(jrapic on* owv coxaxsporonr.) LONDON, April 3. Sir Philip Lloyd-Greame, lately President of the Board of Trade and Chairman of the Economic Conference, has written a letter to "The Times" upholding- the principle of buying Imperially. The letter gains the prominence of the editorial page, and it is particularly interesting in that it stands as a remarkable advertisement for New Zealand, and will tend to break down the preference for Danish butter in some parts of the country. "I do not think," writes Sir Philip, "the public at Home sufficiently realise the great strides which have been made in New Zealand and Australia towards supplying this country with the necessary imports of dairy produce. It-has been brought to my notice that at the present time the retail price of New Zealand and choicest Australian butters is Is 8d per lb, as compared with Is lid charged in the shops for Danish. There are slight local variations in certain districts caused, by the extra distance from the ports, and consequently heavier railway charges. In buying the Empire product the householder can therefore effect, a distinct economy, and at the same time secure an article which is second to none. For quality and purity the New Zealand and the best Australian butters are equal to any in the world. "Improved methods of manufacture have raised the quality enormously, and the critical tests to which New Zealand butter is subjected before a Government export certificate is granted serve as an effective guarantee. Until the war, it is doubtful if any'considerable number of people realised the volume or quality of the imports from Australia and Nevr Zealand, their produce simply passing into circulation as ' foreign.' Now it is beginning to be asked for under the name of its country of origin, but not to the extent desirable; and my object in writing is to draw the attention of the multitude of daily purchasers to the fact that they may save threepence per pound by buying an article of first-rate which is produced within the Empire. "It is unnecessary for me to dwell upon the : {mutual advantage of a voluntary preference which means an aotual and substantial • economy. > Last year New Zealand sent us butter and cheese to. the value of £17,713,320, and Australia 's contribution was to the extent of £4,755,320. Of course, the Commonwealth has. not concentrated to the same degree upon the dairying industry. There is plenty-of room for expansion, however,. if the British public insists upon receiving Empire butter J-and it is an expansion that will be of reciprocal advantage. The more New. Zealand and Australia sell to us the greater will be their capacity for supporting our manufacturers and increasing pur export' trade. It is well to bear thip fundamental fact in mind. Our exports in 1922 to Australia reached a total of £64,000,000, and to New Zealand £19,600,000. •, Entirely apart fromsentlment, which in this connexion ought to count for much, it is obviously good business to support Empire trade."v.<'
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Bibliographic details
Press, Volume LX, Issue 18073, 15 May 1924, Page 11
Word Count
506BUYING IMPERIALLY. Press, Volume LX, Issue 18073, 15 May 1924, Page 11
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