BRISK XMAS TRADE.

Press, Volume LIV, Issue 16403, 24 December 1918, Page 8

BRISK XMAS TRADE.

A. J. WHITE'S COMPREHENSIVE STOCK GIVES SATISFACTION.

THE GIFT QUESTION SATISFACTORILY SOLVED

The buying public are the most critical judges in the world., and when a 6tore is largely patronised you may be euro that underlying their success is a sound foundation of proper service to their clients—of correct prices and goods of desirable quality. No doubt it is an appreciation of the importance of these factors by the firm of A. J. White, Ltd., that is responsible for the maintenance of' the progressive business policy which has won ror them the great popularity they enjoy to-day. That their admirable stock of gift goods has won the goodwill of Christmas shoppers is, evidenced by the large number of satisfied buyers who daily ■ fill the commodious premises of A. J. White, Ltd., and necessitate additional assistants, and) another motor van for promptly delivering parcels, and cope with the Christmas trade.

Articles of beauty and lasting charm —-things that will give pleasure to the recipient for years to como —are a special feature. Art pottery always has many admirers, and 93 this firm's range has besn imported direct from the Royal Doulton and other world-famous potteries, the would-be donor of exquisite china finds the selection of something suitable facilitated by A. J. White's comprehensive stock. Many folk will find .the special pottery bargain tables of great interest. Each table features art pottery at one price—all articles on the first table being at one shilling. A big' feature is also made of the Bairnbfather Souvenir Ware, featuring the ever popular "Bill" and "Alf"—these are also modestly priced from one shilling upwards. In the new art department you will meet the newest ideas in fancy cretonne and silk bags, and kindred articles, as well as an unlimited range of toilet goods.

Artistic beaten oopper vases, candlesticks, electro-plate, jewellery, clocks, watches, etc., are comprehensive variety, together with leather goods of every variety, from the small Drief bag to the luxuriously fitted travelling bag. It is interesting to note that utilitarian ideas have made the carpet-sweeper a popular gift; and of these Messrs A. J. jiVhitc, Ltd.. show the finest range in this city.

Brushwarej for both ladies and gentlemen, manicure sets, notepaper, razors, strops, and basketware are also shown in plenty. Favourite gift articles of furniture include chairs, fancy tables, framed pictures, writing bureaux, book-cases, eta., and the range and qualitv provided in these by A. J. White Ltd., are known all over the Dominion.

Choosing presents mav be irksome when only a limited sefection is available, but with the large and varied stock of this firm at your disposal, you will find ii pleasantly easy. 6