THE WAR AND NEWSPAPERS.

Press, Volume LIII, Issue 15896, 9 May 1917, Page 8

THE WAR AND NEWSPAPERS.

TO THE EDITOR OF "THE TRESS." Sir, —With reference to your leading article in "Tho Press" to-day ou the attitude of the nowsnapeis of the world to the Mar, von will perhaps I" interested to lenrn that tbe chairniai of my Association, ot tho 1916 annua* meeting (held in February), pointed out that the British authorities had then spent £600,000 in advertising; in connexion with recruiting (Kitchener s Army was chiefly raised by this means), war loans, and the thrift campaign. Sir Hedley lo Bas was called in to organise the advertising services for " 10 ■ authorities and he was. it is understood, knighted in recognition of his work. In England, subscription l' sts have to bG paid for in tho principal papers. Here, the Government been given space free gratis, f° r nothing, with the exception of a littlft advertising they did in connexion the War Loan.

As to future paper supplies: Perhaps you did not know the position was so really sfcrious as it is, when y°" wroto —the fact is that my Association is in possession of information to the effect that the only remaining source of supply has practically been cut off it will be very shortly, as the cargo steamers have been taken. Members of my Association hare been advised of the position, and tno advisability of conserving every possible sheet of paper.—Yours, etc., L. J. BERR\. Secretary.. Newspaper Proprietors Association of New Zealand. May Bth.