Page 4 Advertisements Column 3

Press, Volume LII, Issue 15752, 20 November 1916, Page 4

cl t ® we & C®w% an Oakland a fturniw cinjo to town and fee* safe W/V 5 amid the traffic, andthe city man can mn into the lAS country with no fear of road-KOUghffM* Hw« or hills. W/wW, The Oakland is a general-purpoae car whloh ha» oomt with the highest credit through the severest tests in many countries. The Oakland gives peace of mind and comfort, for it has the '* going on " habit. Oakland also gives most miles at l«a«t coat. Some men, blessed or afflicted with much Oakland has strength and robustness, Among the Qaklajjd's many good features leisure, have time and patience for "potter- unnecessary weight. An Oakland are these ine about" a fractious car of delicate rnn ( onl X i qr.), with live passengers, »s Even-ronmng six cylinder engine, which ing about a iractious car ot delicate con- not heavier than an ordinary car empty. can conquer hills easily, without overheating struction. but the average farmer or business This strength is gained by the use of the or smo king, and can go at two miles an hour man has no yearning for such unprofitable highest grade of steel. All parts been or s { x ty pn the top gear; never-failing self. exercise Busy folk like a car which will carefullj-designed and well fitted. Ibe great starter; vacuum system for carburetter; I exercise, busy »JK like a car nhich «i I objective has been a sturdy compactness and simple e i ectric lighting system; shock- I not vex and worry them by "playing up elasticity of structure, and the ideal has been absorbing springs; easily-adjustable hood; when they want it to settle down to steady achieved. deflecting screen for hot weather. ' I, work. i Tn the all-round excellence of the Oakland, " Oaklanders" can be comfortable in any motor engineering has scored a remarkable weather, by reason of the car's completeness t " Time is money "to the farmer as well as success, to which many thousands of users of equipment, and they are not annoyed by to the city man—and therefore the Oakland can testify gratefully. rattles or squeaks— and always there is a is the car required. Careful inspection at well-founded sense of safety. , , 1 . r\ • r With this strength and trustworthiness the *r i the works ensures that every Oakland lS free O , KL , ND is neat £ contour-" smart" in the . S l cc '° S xir ? J c,, ? v ' n ?T M r kea " a Pp ointm ent from flaw or blemish. No car in the market b est sense D f that word. It is a car that the w,th A * w * iimith tN: 53011 tor a trial run. calls for less attention than the Oakland, a ladies like, because it is as comfortable and Immediate Delivery.—An order for an Oak-well-knoiyn money-saver. as easily manageable as it is handsome. land can be filled at once. Two Models: 3-Seater,£3so; 5-Seater,£36s. - importers.

DAINTY DELICACIES FOR SUMMER DAYS We have just landed a splendid assortment of Peak Frean's High-class Biscuits. All the latest novelties, with fanoy tinSi at 2/- 2/3 2/8 and 3/6 cach PEEK FREAN'S FAMOUS XMAS PUDDINGS, in i's, s's, 3's, and 4's at 2/- 2/6 4/6 6/- and 7/9 each FRY'S, ROUNTREE'S, CADBURY'S, AULSEBROOK'S CONFECTIONS afid BON BONS, in dainty boxes .. .. .. 1/6 to 10/6 each AULSEBROOK'S FAMOUS RICH ICED XMAS CAKES i 4 at 1/6 2/6 3/9 and 5/- each FRANK A. COOK Ltd. THE Groceps • CTlOt-Nci

I' ' > NEWSPAPER ADVERTISING __ : _ Universally acknowledged to be the leading form of media All advertising is good, bat some advertising Is batter than others. Newspaper advertising is the best method of obtaining publicity, because everybody reads a newspaper. v No matter what may be the sphere of activity in which men and women are engaged, the reading of a newspaper is a fundamental part of their daily education, and we are so constituted in this age that advertising matter. appeals to the intelligence with the same force as editorial and news. j Newspapers are within easy reach: other advertising matter must actually be forced upon the attention. THE PRESS to-day requires very little to recommend it at the advertising medium par excellence. Its merits are obvious, and ara so thoroughly recognised that the most enterprising merchant considara an outlay on publicity in its columns the first essential to sneeess. He knows full well that the merchandise which he offers to the publio has the best chance of securing popularity through a newspaper which possesses the confidence of purchasers.- and his goods participate in the reputation enjoyed by the newspaper. It has come to be generally understood that high-class newspapers reject announcements which do not properly represent the character of advertised merchandise. The Executive of the Newspaper Proprietors' Association of New Zealand . has dealt with the question of protecting the honest advertiser and the general newspaper reader as far as possible from deceptive or fraudulent advertising. It realises that advertising must be clean, must be truthful. must be honest. So long as newspapers continue to be read by the great mass of the public, so long will the newspapers continue to be the best mediums for advertising. / L : ■ a

Mit-was received: "That tho Goreifl* ment be asked to assist returned »o»" dicrs taking up land by giving railway concessions on tho carnaflß W material for building and fencing JW' poses." , : _ Tlie Board decided to ask vernment to consider the matter. BOXING. (By Cable. —Frees Association. —Copjrffi® (Australian and X.Z. Cable (BeoMT«d November 19th. 5.6 p.o-) LONDON", XoT«nber M. Kid Bo7l* beat Mehegan, at S*anK» " twenty round*. SPECIAL NOTICE- TP ADVERTISERS. ' t OOPY for DISPLAY ADVE», TJSEMEAIS and ALTBB+ . TIONS (or wu mart b« » tb * • Ofw* by Noo» to t»«» "Tin Pre#*" th* foUnwiSf BA*. FO2 MONDAY'S PAFEB Ut«r than 10 a-tn. ofi SATOKDAI • P. SELIG, lfaa»s«. chsis icguiwaj®ess