PURCHASING VALUE OF ONE REPLY.
ONE reply to an advertisement in & newspaper witli a quality circulation is worth ten replies to an advertisement ij a newspaper with a quantity circulation. Advertisers in "Tho Press" contider not how many, but WHO ARE THEY. The growing demand for space in "The Press" proves that buyers of advertising know how to take •J iant-age of a dividend-paying circulation. Sales result from Itiching the RIGHT reader.
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https://paperspast.natlib.govt.nz/newspapers/CHP19161113.2.84
Bibliographic details
Press, Volume LII, Issue 15746, 13 November 1916, Page 11
Word Count
72PURCHASING VALUE OF ONE REPLY. Press, Volume LII, Issue 15746, 13 November 1916, Page 11
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Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.
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