A NOTABLE OPINION.
IX DAILY NEWSPAPER PUBLICITY. Joseph H. Appel. director of publicity for- the John "Wanamaker stores of New York and Philadelphia, discussing the interest of tho people in advertising, said:— "Retail advertising is* tho people's guide in their everyday living. "The newspaper is the natural medium for retail advertising and for all advertising. "Newspapers circulate in the densest centres of population, where are also congregated the largest stores vith. the greatest volume of merchandise; they are therefore the most efficient mediums for all advertising."
( Week-enders should always inclnao "The Evening News" in their equipment. . Latest sporting, -trar, and ft magazine of reading matter.
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Bibliographic details
Press, Volume LII, Issue 15501, 31 January 1916, Page 10
Word Count
105A NOTABLE OPINION. Press, Volume LII, Issue 15501, 31 January 1916, Page 10
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