HOW MUCH FOR THE BICYCLE?

Press, Volume L, Issue 14901, 14 February 1914, Page 11

HOW MUCH FOR THE BICYCLE?

An aspect ~of \ho problem that confronts the' man or woman who wants to purchase at a relatively low. price a reliable bicycle, is just how much they are going to pay for the bicycle and how much for the finish.; We have pointed out that purchasing second-hand bicycles is always more oi* less of a gamble, and we have shown that in 6ome instances it is a gamble in which the neck of t'-o purchaser is at stake. Now wo want to draw your attention to another point. The re-enamclliiig and re-plating of a bicycle under the circumstances obtaining in the average small cycle shop is a ratber costly business. If the work is done on the premises it is costly because the plant is not equipped to do such work in large quantities, while if it is "put out" the customer has two profits to pay. When you see a re-enamelled and plated second-hand bicycle, therefore, you can be sure you aro paying something in the neighbourhood of £2 for the finish. The question is whether the remjiinder of the price is sufficient to ensure that you are getting a good reliable machine. If it is not, you should not purchase. If it is, you would be doing a'good deal bettor and taking no risks if you purchased a brand-new '"Star" for £7 10s, with its bearings unworn, its quality guaranteed, and its equipment absolutely complete. "Star" cycles are built and finished under modern,.conditions and in big quantities. Their cost have been /educed by the use of expensive machinery which the small manufacturer could not afford. Although the finish is first-class, its cost is a mere bagatelle in comparison with tbo total price. : When yon buy a "Star" you are getting what you pay for. Why not come along and see the 1914 "Stars" in men's, ladies, and racing models? Adams, Ltd., High street, Christchurch. (Mr R. M. Adams, Mnnag&r, Bicycle Department.) 6