Page 2 Advertisements Column 6

Bay of Plenty Times, Volume LVIII, Issue 10378, 16 May 1930, Page 2

The increasing demand all over New Zealand for toasted tobacco sbowp that 'smokers are becoming alive to the merit? of the article. Their preference is justified. Whatever harmfulncss lies in the weed is entirelyduc to excess nicotine in it, and toasting overcome? this defect, rendering it whether for pipe or cigarette perfectly harmless—a point of vital importance when it is remembered that nicotine is one of (ho deadliest poisons known and that the constant use of tobacco heavily charged with’ it i* positive!v dangerous. Practically all the_ American brands* arc poisonous with nicotine. Our fine New Zealand brands, on ihc other hand are all but frc<; from it. That is because thev arc toasted—as no other tobaccos are. You can smoke the New Zealand from the ist of January *n the aist December with absolute safety. There are four brands of these b p autif"l tobaccos—Riverheag Hold. Co* Plug. Cavendish, and Naw Cut. TW not onlv harmless but unrivalled for flavour and fragrance. But leak out for imitations.