Page 8 Advertisements Column 4

Bay of Plenty Times, Volume LIII, Issue 8683, 10 September 1924, Page 8

The Pen Is Mightier Than The Hose few strokes of the pen plus a small premium and your worries again* the ravages of fire are at an end, The risk is too great to take. Let the State Fire Office Assume Your Risk It is' to your interest to support Your Own Office W. 11. GIFFORD, AGENT “THERES MUSIC IN THE AIR.” A full range of Radio receiving sets and Radio Accessories airways in stock. Repair and Overhaul Work a Speciality Write us for Quotations R amo L m Herald Buildings, Queen Street, Auckland. ADVERTISE AND SUCCEED. TRADER WHO ROUND 20,000 CUSTOMERS. “There is no suck thing as overlapping in advertising,’' declared Councillor J. Stamvorth of Blackburn, vice-president of the National Chamber of Trade and head of Messrs J* Stamvorth and Co., umbrella manufacturers, addressing the Lancashire and Cheshire Federation of Ironmongers at Blackburn. “The secret of success lies in reiteration. Persistency is the great essential.” When he started to advertise in the newspapers, lie said lie received orders valued at .Cl 2 and ,C I~> for CTBO expended. He persisted, and to-day hi* postal customers exceeded £2-5.000. The success and expansion of his business was due to persistency in newspaper advertising.