Page 8 Advertisements Column 3

Bay of Plenty Times, Volume LIII, Issue 8683, 10 September 1924, Page 8

For Children’s Hacking: Cough. Woods’ GreaA Peppermvnt Our©. A Tokio cable says il is officially stated that the Russo-Japanese Northern waters fisheries problem has been settled by a. compromise. No further details are at present availableSTATISTICS ON ADVERTISING If you doubt that advertising pays, these figures sent out by the National Retailors’ Association should convince you that it really does: Two similar articles were placed on sale at the same price, one was advertised. 87.<> times the customer bought the advertised article. 8.8 times the customer bought the unadv er t i sed article. 8.8 times the customer had no preference. Two similar articles were placed on sale at another time, one was advertised and sold at a higher price than the other. 00.8 times the customer bought the advertised article. The test was not made in one community alone, hut in representative communities and by reputable merchants throughout the country.