AN ENGLISH VIEWPOINT.
Mentioning that his company, on an average, spent £50,000 a year on advertising, Mr. Leonard Clements, export manager of Ferodo, Ltd., London, stated that after experimenting considerably his company now use only two types_ of advertising: newspapers for convincing the public, and trade papers and its own manuals for the trade. Another pomt that he emphasised was that the placing of the appropriation in advertising experts' hands accounted mostly for that success. In his opinion, and m that of most British business men, it was foolish for any manufacturer or retailer to do other than place his advertising allotjrnex utM-i^'hands.
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https://paperspast.natlib.govt.nz/newspapers/AS19340307.2.36
Bibliographic details
Auckland Star, Volume LXV, Issue 56, 7 March 1934, Page 5
Word Count
103AN ENGLISH VIEWPOINT. Auckland Star, Volume LXV, Issue 56, 7 March 1934, Page 5
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