RICH MAN'S DEATH.
HOW WEALTH WAS AMASSED
EFFECTIVE SALESMANSHIP.
The London "Daily Mail," in recording the death of Mr. William Wrigley, one of the richest men in the United States, stated that Mr. Wrigley founded his fortune upon an article which sold all over the world for threepence or less. "In the course of at least 20 years, states the "Daily Mail," "he expended more than £12,000,000 in advertisements in thirty different languages. To-day his plants turn out 10,000 boxes every twenty minutes, and the world is buying from his companies £15,000,000 worth of chewino' gum a year, llie deceased magnate attrfbuted his success to advertising. His views on the subject were: 'Advertising is pretty much like running a train. You have got to keep on shovelling coal into the engine. Once you stop stoking the fire it goes out. ■ "'The train will run on its own momentum for a while, but it will gradually slow down and come to a dead i stop.'"
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https://paperspast.natlib.govt.nz/newspapers/AS19320426.2.111
Bibliographic details
Auckland Star, Volume LXIII, Issue 97, 26 April 1932, Page 11
Word Count
164RICH MAN'S DEATH. Auckland Star, Volume LXIII, Issue 97, 26 April 1932, Page 11
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