THE BUTTER TRADE.

Auckland Star, Volume LXI, Issue 286, 3 December 1930, Page 6

THE BUTTER TRADE.

EDUCATING THE ENGLISH CONSUMER. ■ (To tlie Editor.) s : Mr. Sinclair, Te Awamutu, has propounded to the dairy farmers a scheme well worth consideration. The scheme has several reallygood points, but in my opinion the mo3t objectionable part of it is that more power should be given to the Dairy Control Board. This board, like the Meat Export Board is worthless to the farmer, yet he has to carryboth boards on his hack. One thing.J would like to point out, however, is that Danish butter is placed on the retail market in England at lid above the wholesale price while New Zealand butter is placed for sale at 3Jd- above wholesale. A lady insisting on having New Zealand butter in Dublin has to take a piece of butter from the hulk. Now who is to blame for this state of affairs? Why does the Dairy Board not have our butter put up in pound and half-pound pats, attractively labelled, and. distributed for sale in all large cities? The cost would not be large, and°l am sure would be well worth while, and the citizens of cities like Dublin, Belfast, Glasgow Sheffield and others would soon be educated to ask for, and insist on getting, our butter. Our Dairy Board costs about the same per annum as does our Meat Expoii; Board, and what do tlie farmers get in return? . Wanganui. ON THE LAND.