STIMULATING TRADE.
TO OVERCOME DEPRESSION. HEINZ INCREASES OUTLAY. '■TRUTH IN ADVERTISING, QUALITY IN PRODUCT." In answer to questions of Lord Riddell, London, Mr. Howard Heinz, president of the American company of H. J. Heinz, makers of the well-known 57 Varieties, cabled as follows to the sixth annual convention, of the British Advertising Club held recently, at Hastings, England: "Our world business is ahead of last yeftr. In times of depression it is always our custom to increase the amount of our advertising. •"I consider advertising one of the greatest economic forces. If properly used it can stimulate trade even in periods of depression. "Truth in advertising, quality in product —these are twins that will help to overcome and even prevent business depression. "Your organisation can do much to promote the interests of both producer and c6nsumer by helping to enlarge production of t those things deserving the confidence of the public, and thus furnish more employment and* through the larger output assure the lowest possible prices to the consumer."
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/AS19301007.2.126
Bibliographic details
Auckland Star, Volume LXI, Issue 237, 7 October 1930, Page 9
Word Count
169STIMULATING TRADE. Auckland Star, Volume LXI, Issue 237, 7 October 1930, Page 9
Using This Item
Stuff Ltd is the copyright owner for the Auckland Star. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Acknowledgements
This newspaper was digitised in partnership with Auckland Libraries.
Log in