FULL SHELVES.

Auckland Star, Volume LX, Issue 278, 23 November 1929, Page 15

FULL SHELVES.

FESTIVE STOCKS ARRAYED.

SHOP EARLY THIS XMAS!"

EVERY REQUIREMENT AVAILABLE

In less than five weeks Christmas with all its attendant cheer and bustle will be upon us. Already the shops of the city and suburbs are being decked in festive style. Shiploads of new goods are being" unpacked in the basements, and counters and windows are full of attractive presents. Now is the time to go shopping in preparation for Christmas. Shopkeepers everywhere are prepared to cater for Yuletide wants. Nothing can be gamed by deferring purchases till the last minute.

" "Shop earlv this Christmas is a slogan which everyone should adopt. Alfcitv folk should endeavour to make their purchases in good time, rememberin* that visitors who fiock into town in their thousands from all parts ot the Auckland province crowd the stores at Christmas, and make shopping an ordeal rather than a pleasure.

To shop early is to shop in comfort. It is not to be expected that even the largest and most obliging staff can give the° decree of service and attention in the last rush hours of the Christmas season that tbay can in the few weeks immediately preceding the annual hurlyburly of gift seeking.

At this time of the year purse-strings loosen miraculously, and the thriftiest among us make inroads upon their savings, acting upon the centuries-old custom'of dispensing cheer and happiness. It is well that this is so. The year that is dying has been one of hardship and privation lor some, but, thanks to a beneficent Libaral Administration, the dark clouds of unemployment have been dispersed, and there "will be few this Christmastide whose pockets and purses will not jingle with coin. Go where you will, in town or country, the uppermost thought in the minds of the people is one of buoyant optimism for the future. Such being the case, the groan of the croaker stilled, the coming Christmas is bound .to be one of the cheeriest and bountiful in recent years.

Money is not scarce. People are in the mood to spend. Whether »it be a motor car or a handkerchief, a rocking horse or a penny squeaker, a suite of furniture or a butter knife, the dealers and shopkeepers of Auckland can supply the particular item desired by the Chnsc mas shopper. There is 110 need to defer the day of purchase till a few hours before "the of the city ring for the Nativity. The shops are stocked to topmost shelf —stocked as they have never been before. s

Indeed, there is a poitive embarrassment of choice. Ir. the eleven years which, have marched by in quick succession since the battle flags were furled, tlje manufacturers of the world have bent their backs to their tasks with such skill and success that to-day the shopper is confronted with an array of goods and wares of such variety and attractiveness as was unknown in the half-forgotten pre-war days. In a sense this simplifies the shoppers problem, since so many suitable gifts and attractive personal wants lie ready to hand on every counter. On the other hand, the discerning and discriminating person prefers to pick from this plethora of presents with.care. Tbi3 requires time, and freedom from jostling crowds. All of which indicates tnat to shop early this Christmas will be to shop well.