AMERICAN METHODS.

Auckland Star, Volume LIX, Issue 281, 27 November 1928, Page 9

AMERICAN METHODS.

BUSINESS AND ADVERTISING. ADDRESS BY MR. D. ROBERTSON. That New Zealand should have some equivalent of the days celebrated in America as "Mothers' Day," "Fathers' Day" and "Sweethearts' Day," was a suggestion made at the luncheon to-day of the Auckland Advertising Club, when Mr. D. Robertson, assistant general manager of the Farmers' Trading Co., Ltd., who has recently returned from a trip through England, the Continent and America, addressed the members on "Business Methods and Advertising." America, Mr. Robertson had said, made each of these days one which served not only to further business, but one which introduced an unusual touch of sentiment into home life. Certainly every advantage was taken of the occasion by advertisers and business men, who, weeks befone, "spread" themselves at every opportunity. Advertising by means of electric signs was another method on which Mr. Robertson had some very interesting remarks to make. Self-service —to the success of which the high wages paid in America was an important contributing factor —and the system of chain stores were other subjects on which he dwelt.