INDUSTRIAL ART.
A statement dealing with the work of the British {pstitute of Industrial Art was received at a meeting of the Wellington Manufacturers' Association on Tuesday. It was mentioned that the institute supplied apt designs for covers and labels for tin and glass containers, with the object of making the appearance of goods as attractive as possible, and to assist British articles to compete as successfully as possible with those of foreign manufacture. Designs would be supplied to manufacturers from 1 the institute's headquarters at London. The statement said: "It is held by experts that a purchaser will often be attracted to a particular manufacture by the label on the tin and the form in which it is offered for sale." The Wellington Manufacturers' Asociation decided to bring the work of the institute to the notice of its member*.
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Bibliographic details
Auckland Star, Volume LVIII, Issue 192, 16 August 1927, Page 4
Word Count
140INDUSTRIAL ART. Auckland Star, Volume LVIII, Issue 192, 16 August 1927, Page 4
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