BRITISH GRAMOPHONES.

Auckland Star, Volume LVII, Issue 302, 21 December 1926, Page 4

BRITISH GRAMOPHONES.

WIN FOREIGN MARKETS. British musical goods are wrinning their way in markets once impossible to them. Official figures, show that British gramophones and British gramophone records •are in brisk demand by Continental buyers. Last year 146,082 gramophones and 718,994 dozens of gramophone records were exported from Britain to European and other oversea centres, and eight months' exports in the present year show a substantial increase on those figures. The statistics reveal that eyen Germany, Austria, Italy, Czecho-Slovakia, and other foreign countries -where there are local manufacturers of such goods, the public are preferring the British article. The demand for them has increased by leaps and bounds in recent years. This result has been achieved, too, in the face of severe handicaps—e.g., exchange rates, high duties, and the lower price of the local product. British gramophones and records in fact, costing, in the countries referred to, 50 to 100 per cent more than the local product. This is clear evidence of the quality of these British goods.