"EAT MORE BEEF" CAMPAIGN

Auckland Star, Volume LIV, Issue 110, 10 May 1923, Page 10

"EAT MORE BEEF" CAMPAIGN

BETAIL PKICES QUESTIONED; (By Telegraph—Press Association.) CHKISTCHTJBCH, this day. The Meat Producers Board, in a circular letter asked for the co-operation of the Canterbury A. and P. AssociaT.° ft JV*" 3*. More Beef " «"«>pai«n.Thp letter was discussed at' a meeting of general committee of the association. The chairman (Mr. R. E. Alexauaer) remarked that if' the. general public got beef at a price proportionate - to that at which the butchers bought it there would be little need for a campaign. Beef, though being bought at . certain rates at the yards, was just as dear as ever to the consumer. If the board was going to control prices for export why should.it not control prices in the Dominion, and so encourage consumers to eat beef. "". >Ir. H. S. S. Kyle asked if that should not be done by the Board of Trade. ' .The chairman said that he did not think that the attention of that board lad been called to the matter. It was * >^ ry^erious ma - ttal to the producers of the Dominion. Mr. K. J. S. Murchison said that there was a body in Christchurch inquiring at present as to the cost of landing mutton and beef into the butchers' shops, the idea being to test if the butchers were putting prices too high. -J The chairman remarked that butchers were buying beef and gelling at disproportionate prices. It was decided to write to the Board of Trade drawing at-' timtion to "the disparity" between the buying imd selling price of beef, wholesale and retail.