PRICE CUTTING.

Auckland Star, Volume LIV, Issue 49, 27 February 1923, Page 8

PRICE CUTTING.

TOO MANY GROCERS. SMALL MAN'S ADVANTAGES. (Br Tfiegrapb.—Special to -Star.") CHRISTCHURCII, tins day. Price cutting is still going on among city grocers, with no sign of coming to an end. A grocer in a small way of business, speaking tv a reporter regarding the situation, remarked: "I notice one of the leading city grocers recently stated that there were too many in the trade, and that it whs only a matter of time before some were eliminated. Apart from the right of every man to live and let live, I want to say to that man. 'Go ahead and do your worst.' In my case. I live on the premises, and I do the whole of my own work, with just the assistance of a hid when he comes home from school, and ot my wife occasionally. I am doing a turnover of £150 a week, and this means a lot of hard work; but it also means that my overhead charges are only between five and six per cent. If any big grocer wants to put mc out let him realise that he wil] put himself out first. There lias not been one shop closed as. the result of the price-cutting campaign, but. a few of the weaker ones have sold out. After two years of price-cutting what advantage can be claimed. It simply appears to be a case of some of the larger firms harassing other firms to the detriment of all."