Page 4 Advertisements Column 2

Ashburton Guardian, Volume 65, Issue 44, 1 December 1944, Page 4

\\ : -;s ; W? ' 'O m ■ n m ■: .i m ALL YOUR GUINEAS COULDN’T BUY IT! {fi \ Sr r> a __ & C\ .. . and it’s out of date anyway! But no doubt you sigh, remembering the comfort and skin-snug fit of that gleaming satin lastretch. We sigh too. This pre-war Berlei is lovelier, more supple than your wartime Berlei —but only because, in the national interests, the law stipulates exactly how much elastic, and how much ‘finish’, we may put into a corset. Thank you for accepting hardships in such good spirit. Do not think we have lost sight of the beauty and comfort you had come to expect in your Berlei. We have an executive in America now, investigating synthetic elastic. You shall have it soon . . . just as surely as, with peace, you shall have Berleis nlore glamorous than you ever dreamed. Thanks are due ... We zvould like to express our gratitude to the many women who have helped mitigate our labour shortage especially those who y without manpower direction , gave up their leisure and voluntarily undertook the regular hours of work at Berlei. Their labour has been of real service to the community—producing not only foundation garments , but also huge quantities of battledress and other apparel for the fighting forces. We thank them . HEFFORD’S ARE SHOWINGLovely Summer Frocks For Ladies and Children. Fashion is telling a new story this season ... a tale of colour and luxury to lift you out of yourself, and to give you new . courage and loveliness. Hefford’a are featuring Frocks that are miracles of figure flattery ... in colours that borrow all) the glory of the distant! horizons. Come and see them. Large range, of Ladies’ PRINT FROCKS .Bright floral patterns. Buttoned down with rever style. Sizes S.S.W. to O.S. Price 19/- to 30/-. Pretty range of Ladies’ LINEN FROCKS, plain and floral. Stitched fronts with revers and Peter Pan collars. All pastel shades. Sizes S.S.W. to O.S. Prices 49/6 to 88/-. KNITTED FROCKS, Smart tailored style with short sleeves in shades of Sky, Lagoon, Fawn and Nile. S.W. and W. only. Price 45/6 and 47/6. Children’s PRINT FLOPS. Floral and plain. Shades of Green, Lemon, Sky and Fawn. Price 4/6. Ladies’ Floral SILK FROCKS. All Spring shades. S.S.W. to O.S. 59/6 to £5/5/-. Smart range of Ladies’ Plain SILK FROCKS. Dainty finish with tucks and buttons. Shades in Navy, Black, Rose and Lagoon. From S.S.W. to O.S. Prices from £3/18/6. Children’s FROCKS. Dainty styles in floral print material. Sizes 24 to 36-inch, Price 13/6 to 26/6. Infants’ Floral PRINT BONNETS. All shades and sizes. Price 3/3 to 5/6. Large range of Infants’ PRINT FROCKS, with Panties to match. Pretty little yoke styles. Sizes 16 to 20in. Price 19/6 to 20/6. mi is 2 U \\» v Hefford’s Ltd. DRAPERS AND MEN’S MERCERS, EAST AND TANCRED STREETS. ’PHONE 33. ASHBURTON#. f DAY, \\ Amber Tips wmmgmuiiMim mi i 111 iiiii as urse... nw'.Wtf

1,,,,,,i„n,mum ntiiHHinmsiiifiHmiHisiMmniiiMiiminiiiiniiiiiiiimiiiiiniJifiiimHmiuiniMiiiinmg 1 CHRISTCHURCH-ASHRURTON. | ( Door-to-Door Freight Service ( | INCLUSIVE RATE-33/- PER TON | i R cb in conjunction with the New Zealand Railways. s E•• • | 1 NO CONSIGNMENT TOO LARGE. NO PARCEL TOO SMALL. | I , Bulk Tonnage Contractor! to the Railway Department | I the NEW ZEALAND EXPRESS COY., LTD | 1 CHRISTCHURCH. ’PHONE 36-300. | 1 F. LOOMS, Ashburton Delivery Representative. § 1 * i 1 SERVICE—PROMPTITUDE—EFFICIENCY. | lliltliilttHiiHlliitiiiiiiiiiiilliililHilllilllHHlitiiililHliilllillilHlilliiillttiiiilllllUlliHiHliiiHillltltlilliillllllßllHlllHllllllllilllllU