Page 3 Advertisements Column 1

Ashburton Guardian, Volume 60, Issue 194, 25 May 1940, Page 3

E,IH AN ’ EVES B E BEA (I T"I F"O' l:j Where there’s a will there’s a waist! “Calamity enough,” says Jennifer, “To be at war, without desertion on the Home Front! Keep calm, keep cool, keep beautiful . . .” stiffen up the old morale!” So says Jennifer, taking extra pains herself to be extra beauteous nojvv. Oh, not literally . . . like gran’ma whose waist the colonel’s hand could span. This modern madam gains military objectives without torture! “Beauty-and-health or nothing,” cries Jennifer, knowing, the minx, that Berlei—knowing our anatomies—whittles waists without a twinge. All done by kindness! ... by gentle persuasion of plastic fabric and artful, artful cut! Glide into a Berlei yourself—and see if you don’t ’think the war’s half won already. That’s what we mean by morale! 1 2k M. kj V THE NEW WAY TO BUY YOUR BERLEI Now you can buy your Berlei just as you do your frocks, gloves, shoes... by number. Such a sfjopping help. Ask your corsetiere the number of your figure fitting. Ask for your Ber/eis by that number always, and. out will come in a twinkling a selection of foundations you know will fit you exactly. \ Spirits sag when figures slump id ’VWWWVWWVWWWW\AA#%SWVWWWW] 'V \—- it // 6 wr(j imtfiditt. *v 'A* % /*// 5 \ .-r .> % v\ \ r *N, Vv ***.,, \ \ a J t V u V v 0 iJfiSf 1 'mi ns? from HEFFORD’S. ! * You’ll wear your clothes with an air —if you wear them the right way, with the right Berlei beneath —making the best of your figure at the least cost. Remember There’s a Berlei for Every Mood, Every Mode and Every Pocket, top. And whatever Berlei you want —whether it s a conirolette, waist-line garment, or brassiere —you’ll find it in our Corset Salon, designed not only for the new styles but for your Own figure type and your Own \ measurements. \ Do the Right Thing at the Right Time! Be Fitted for Your Autumn Berlei Now at — HEFFORDS LTD., EAST STREET, ASIAN ASHBURTON. ’^VVWWWWWWWWWWW\A/W\/V*AAA/\A<

IT DOESN’T PAY IT DOESN’T PAY TO MAKE PLUM PUDDINGS. TO MAKE PLUM PUDDINGS. IT does pay, however, to buy them from Ernest Adams Ltd. The j family will love Ernest Adams richly made Plum Puddings from choicest ingredients. Ready cooked, heat before serving. Their popularity proves their quality. I/- and 1/6 at Ernest Adams Cake Shops and Agencies. T. F. SMITH ' P LUMBER "/ TANCRED STREET ’Phon.es 143 a fid 547

Bread is the True Staff of Life and is as necessary a part of e<very meal as “Meat or The bread we bake is just as wholesome and delicious in flavor as can be made. Let us enter you on our list of customers* G. MONEY & SON, POST OFFICE BAKERY.

T. F. SMITH ' PLUMBER " TANCRED STREET ’Phor.es 143