USES OF WOOL
INDUSTRY’S ADVENTUROUS MOOD FASHION PARADE IN LONDON. COMFORT AND SMARTNESS. (United Press Association —Copyright.) (Received This Day, 12.15 p.m.) LONDON, September 7. “This fashion show is the inauguration of a great movement to convince wholesalers, retailers and the public that the wool industry is in an adventurous mood, 1 ’ said Mr Clunies Ross at the opening of a fashion parade sponsored by the International Wool Secretariat at Claridge’s Hotel. The theme was that wool can he used for all types of clothing. Many representative fashion houses showed various uses, including evening gowns, and country house clothes. The general effect was that the comfort attributable to wool is no longer synonymous with dowdiness, but wool can camouflage its usefulness, resemble fur, silk or velvet, or be itself in fine and heavy materials.
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Bibliographic details
Ashburton Guardian, Volume 58, Issue 281, 8 September 1938, Page 5
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134USES OF WOOL Ashburton Guardian, Volume 58, Issue 281, 8 September 1938, Page 5
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