Page 3 Advertisements Column 1

Ashburton Guardian, Volume 58, Issue 35, 20 November 1937, Page 3

PROVED IN ADVANCE the dependability and cfyour MORRIS CAR m mm m m r OU CAN DEPEND on long life, running economy and freedom from trouble in the Morris car, because these qualities are not merely claimed but are proved in advance. Like every phase of Morris manufacture, Testing is a specialised activity conducted by highly skilled experts* These specialists put every part through a 46 third degree” to ensure that the car you buy is not only a wonderful performer, but a stayer , too ... Now let us glance over a few photographs taken in the Morris Works, and see some of the testing operations. THE WEATHER MACHINE Specimens of paint, rubber and external mater* ials are sprayed with water and “ grilled ” in a heat equal to the strongest sunlight. In a fort* night these parts receive a test equal to two years’ exposure to the worst weather. :• >;? 1 m m. m mu mm CINE CAMERA AIDS RESEARCH The eye cannot see what is happening to the rapidly moving parts of an engine—but the movie camera can. Here we see a modern, high-speed camera making a photographic record. Later the film can be examined and analysed by experts at leisure. DIAMONDS USED FOR TESTING This machine forces a pointed diamond into the part unde# test. Deep indicate soft material, light impress* ions indicate hard material, the result being measured on* high power microscope. Only perfect this searching examination by Morris inspectors* BALANCING BY SPARKS This elaborate electrical device is used for balancing crankshafts. If a crankshaft is out of balance the machine shows exactly where. *s* HEII ■mm* B iwjllll 200 BUMPS A MINUTE By means of this machine, tyres, wheels and springs are subjected to bumps of any required severity and period. The Morris owner can depend on any equipment which outlives this treatment. V ttm C A SCREW THREADS INSPECTED The projector shows a greatly magnified image of screw threads where any minute departure from correctness is immediately detected by comparison with a standard image. CATHODE RAY TEST What is happening inside the engine ?—Engineers always want to know that. This apparatus shows the actual pressure variations of the burning gases in the cylinder, even when the engine is running at full speed. C “SEEING” STEEL BY LIGHT The steeloscope determines the exact composition of steels. The operator can tell by what he observes of the effect of an electric arc on the part under test, exactly the composition of the steel. D TESTING TEMPERATURES This thermo-couple enables a tester to check the temperatures at six points in an engine at the same time. AND THE FINAL TESTS-ON THE ROAD Apart from factory tests, Morris cars are tested on the worst roads and under the worst conditions that can be found. In the burning deserts and stony wastes of North Africa; in snow and ice- over mountain passes and primitive tracks; on every kind of road. No Morris car is allowed to go on the market until its designers are satisfied that it will give you, its owner , lasting pleasure, with economy of operation and the lowest possible maintenance cost. m . ;• ? y<ru centainhf can dependent MORRIS Local Dealer: DRUMMOND & ETHERIDGE, Sole N. Z. Distributors: The Dominion Motors, Ltd.

m usi, (fhittoh. TUcirfe. COLUMBIA VITALOIDS FOR VITALITY. TO men or women over forty tiiere is nothing like “Vitaloids” to bring back that youthful feeling. They clear the eyes, sharpen up the brain, restore the memory, and are a wonderful tonic. Price, ordinary strength, 2/6 and 10/-. Extra strong, 10/- and 40/-. Call or write now to— GEORGE BETTLE, Chemist 769 Colombo Street, Christchurch.

Summer Time Is here. Vlerr Brc s Have made all arrangements to provide you with .Summer Goods: Bray’s Cordial, all flavours, Best of Tin Fruit and Pineapple. Finest Cooked Haim, Also, Nice Poloney. Pastes of all flavours, to suit all tastes, Jellies, 5 a 1/-, Jellies 6 a 1/-. Try Kerr Bros with your NEXT ORDER, or ring Telephone 96, for prompt delivery and courteous service KERR BROS., BURNETT STREET.