"IMPERIAL BEE."
TRADE MARK SAVED.
GOVERNMENT AIDS PRODUCERS
(Special to the "Guardian.") WELLINGTON, June 19
The honey producers of the Dominion have been able with the financial assistance of the Government to save the valuable trade mark under which large honey sales have been developed overseas. It was owned by the Honey Producers" Co-operative Association, which went into liquidation. As a consequence the rights in the Imperial Bee Brand were offered for sale, and it' appeared probable that this trade mark, under which substantial business has been developed in the United Kingdom, at a cost of £46,000 in advertising alone, would pass into the hands of the honey exporters of another part of" the Empire. 1 The Minister of Agriculture was appealed to by the Honey Council Board, with the result that the Government agreed to advance £7500 to the board for purchase of the trade mark rights from the liquidator in Britain. The money is to be repaid from the proceeds of a levy on honey exported under license issued by the Control Board. This arrangement enables honey to be sold overseas at a price substantially in excess of ordinary consignments, owing to the goodwill created by careful grading and effective advertising of the New Zealand brand.
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Bibliographic details
Ashburton Guardian, Volume 53, Issue 212, 20 June 1933, Page 7
Word Count
208"IMPERIAL BEE." Ashburton Guardian, Volume 53, Issue 212, 20 June 1933, Page 7
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