ADVERTISING VALUE.
MAGNATE'S EXPERIENCE'S. LONDON, March 8. Tho second death in a comparatively short time of a magnate of worldwide repute in business to reveal the secret of the accumulation of falnilous wealth is tliat of William Wngley The first was Sir Thomas Jiipton. JSotn acclaimed advertising as tho basis of their prosperity. Mr Wriglev just before his deat 1, recalled the time when one girl could wrap and pack only 12 boxes of chewing gum a day, but now his plants turn out 10,000 boxes every 20 minutes, and a girl operating a machine wraps 1600 boxes a day. The deceased magnate attributed his success in putting chewing gum into the mouths of all the nations of the world to advertisHe said: Advertising is pretty much like running a.train. You have got to keep on shovelling coal into the engine. Once you stop tho fire it goes out. The train will run on its own momentum for a while, but it will gradually slow clown and come to a dead stop.
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Bibliographic details
Ashburton Guardian, Volume 52, Issue 145, 31 March 1932, Page 5
Word Count
172ADVERTISING VALUE. Ashburton Guardian, Volume 52, Issue 145, 31 March 1932, Page 5
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