PUBLICITY CAMPAIGN.

Ashburton Guardian, Volume 50, Issue 83, 18 January 1930, Page 6

PUBLICITY CAMPAIGN.

SOUTH ISLAND TOURIST RESORTS WELLINGTON, January 17. The Minister in chargo of the Tourist and Publicity Departments (the Hon. P. A. de la Perrelle) stated to-day that it had been decided to cany out a vigorous campaign specially advertising the Bluff-Melbourne service and the advantage the service offers to the people of Australia to make a tour of the famous resorts of the South Island at a moderate cost. "In line with our famous North Island resorts," said the Minister, ''the verv best is being done. Both Islands have attractions which are famed throughout the world. The executive officers of the Departments report that the projected tours of the south, which will embrace the Lakes region, the fiords. Mount Cook, and other places, will be fixed on an inclusive charge basis, so that those undertaking them will know exactly Avhat the ccst is to be from the .outset. "T have made arrangements for Mr S. J. Collett. acting-general manager of the Tourist Department, to collaborate with Mr A. H. Messenger, Publicity Officer, and Mr R. M. Firth, of the 'New Zealand and Melbourne office, to complete arrangements for the immediate launching of a scheme which is to include window displays, special cinema shows, and advertising in the leading daily newspapers of the various States of the Commonwealth and also in Tasmania. I feel convinced that with the -dans ahead we will have very many more visitors to our shores than we'have had in tho nast.