NEWSPAPER PUBLICITY.

Ashburton Guardian, Volume XLV, Issue 10337, 26 February 1925, Page 2

NEWSPAPER PUBLICITY.

MOST POPULAR MEDIUM. That newspaper advertising is by far the most popular form of publicity in Now Zealand was proved recently by an investigation conducted by The Charles Haines Advertising Agency. Ltd., of Auckland, Wellington, Christchurch, and Dunedin. Questionnaire was sent to hundreds of business houses right throughout New Zealand seeking the relative value of different media according to the actual experience of substantial advertisers.

I An analysis of the replies showed that no less than 95 per cent, of New Zealand publicists prefer newspapers above all other methods of advertising and of that number 86 per cent, prefer daily newspapers. These practical conclusions, of course, simply support the principles that have long since been discovered in this country, although they are probably not known to the great bulk of the general public Not only is newspaper advertising the most popular medium of publicity, but it is also the most effective and economical—-in New Zealand at any rate. In this Dominion there is roughly one newspaper to every 7000 men, women, and children of the population. This is_ a world's record, as a comparision with other countries illustrates. New Zealanders are the greatest news-paper-readers on thp face of the! Globe.