HOW ADVERTISING HELPS.
The manufacturer who advertises is five times as likely to stay in business as his non-advertising competitor.” This is the conclusion of Mr Harold K. Ferguson, engineer and builder, of Cleveland, Ohio, who has been investigating the question of advertising as it affects business. He found that 84 per cent, of tLe ! usiness failures were those of firms wuic*~ did not advertise 'He found, too, Oiat - ore than SO per cent, of the factories he built were purchased by national advertisers, and that more than 90 per cent, of the new floor space was -equirod for the increased production of advertised com modities, or something more than 12 times the space purchased by nonad vertisera.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/AG19230319.2.9
Bibliographic details
Ashburton Guardian, Volume XLIII, Issue 9825, 19 March 1923, Page 2
Word Count
118HOW ADVERTISING HELPS. Ashburton Guardian, Volume XLIII, Issue 9825, 19 March 1923, Page 2
Using This Item
Ashburton Guardian Ltd is the copyright owner for the Ashburton Guardian. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence (CC BY-NC-SA 4.0). This newspaper is not available for commercial use without the consent of Ashburton Guardian Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in