HOW ADVERTISING HELPS.
" The manufacturer who advertise." in five times as likely to stay in business as his non-advertising competitor." This is the conclusion of Mr Harold K. Ferguson, engineer and builder, of Cleveland, Ohio, who has been investigating the question of advertising as it affects business. He found that 84 per cent, of tLe business failures were those of firms which did not advertise He found, too, that more than 80 per cent, of the factories he built were purchased by national advertisers, and that more than 90 per cent, of the new floor space was required for the in. creased production of advertised com moditiea, or something more than 12 times the space purchased by noaadvertisers.
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Bibliographic details
Ashburton Guardian, Volume XLIII, Issue 9787, 1 February 1923, Page 2
Word Count
118HOW ADVERTISING HELPS. Ashburton Guardian, Volume XLIII, Issue 9787, 1 February 1923, Page 2
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