Lord Leverhulme writes in the> "Daily News":—l hold strongly that the best investment for surplus profits is to expend them on judicious advertising, wisely and carefully planned, and executed with originality and forcefulness. These same surplus profits invested wisely in advertising then become a real "gilt-edged" security, and a solid reserve of strength to meet days of difficulty and to overcome quietly, but irresistibly and surely, the most frenzied of competition, and the business, thus provided with reserve strength, stands foursquare to meet and overcome every attack.
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Bibliographic details
Ashburton Guardian, Volume XXXIX, Issue 9654, 10 July 1919, Page 5
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87Untitled Ashburton Guardian, Volume XXXIX, Issue 9654, 10 July 1919, Page 5
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