ADVERTISING.
AND THE B£ST MEDIUMS TO USE.
I. R. Parsons, advertising manager of Carson, Pirie, Scott and Co., an important American trading concern, recently spoke of the amount of money which should be spent in advertising. He believed that 2£ or 3 per cent, on the gross business done is about the right amount, saying in part:— ; "If a store does not advertise enough to make the daily happenings of its business known or to keep the public informed of the advantage of every kind which it offers, whether they be of monetary or simple educational consideration,, that store is just as much lacking in its plain duty to the public as is the store which resorts to methods of over-exploitation." "The fact that retailers are spending from 80 to 90 per cent, of their appropriations in the daily papers shows that they learned the ' where' of advertising."
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Bibliographic details
Ashburton Guardian, Volume XXXVI, Issue 8462, 30 May 1916, Page 2
Word Count
148ADVERTISING. Ashburton Guardian, Volume XXXVI, Issue 8462, 30 May 1916, Page 2
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