"BOOSTING."

Ashburton Guardian, Volume XXXII, Issue 8258, 26 December 1911, Page 4

"BOOSTING."

-"We are all asleep out here. Australia needs to advertise like Canada." It.is exactly a year since these words ■« ere used at Sydney by Mr Sargood, the head of a well-known business hrm on his return from a visit to England. During the year that has since elapsed Australia has been playing the role of "The Sleeper Awakened" and is rivalling Canada in her methods of attracting, population. Proof of this is provided by the frequent receipt of news regarding the great rush of British people to Australia. As a. sample of Australian.methods of "bold advertisement/ we may cite the following, which occupied a full page of tho

London "Daily Mail" of October 2#* AUSTRALIA. Wanted 20,000 people for Sunny Australia, where the sun shines 325 days oi" the year. A Jand with a greater sphere of opportunities in every walk, of life than any other country on the face of the globe. A world by itself where hospitality reigns supreme, <>mi ' a warm welcome awaits all honest :i».id- • industrious people. The Commonwf'filth is an ideal government of the poop>e, by the people-, for the people. A eo;mtry where the labouring man ivi/ks--outdoors 8 hours a day under ideal conditions «11 the year round, which' adds 20 years to his average life. Th«- ■ Only ■-."White Man's Country. A larger percentage of the people own i.helir • own homes than any other country: Australia possesses the most sahib^m^ climate and is nob subjected to ex- . trenies of ■ heat' and cold. It is' zuo- ■ last great country where millions of acres of good cheap land can he <:))-- tained in every State. The opportu lities for fanning, fruit and stock raising are unequalled anywhere. A 1 country as large as all Europe without' Russia, with a population not as large as London. At the present rate of immigration tho population will b* doubled in the next 10 years. Every steamer leaving for Australia for th# next 4 months is booked to its fullest capacity. One boat alone carrying . 1,500 people left England last week ■ for this grand and glorious country. The Brightest Spot in our great' BiiVsh.. Empire. Its devotion and loyalty to the , Empire has been demonstrated over and over again by events which are now history. Why not make Australia your home? All this, shown up in bold type, i» calculated to make an impression upot>> thousands of British people who are seeking outlets for their energies. The Commonwealth Government, through Sir George Reid, the High Commissioner, is also conducting an educatiomal. crusade throughout the British Isles, in which the aid of the cinematograph and the gramophone is enlisted to place before the people details of life in Australia, and of the advantages it ■ offers to immigrants. While the Commonwealth invites general immigration, without discrimination, the vari ous State Governments have also emis- ■ saries hard at work, and there is every prospect of Australia receiving at least 50,000 immigrants in the course of the coming year, while possibly double that number may be added to the population. It would seem that the time is ripe for the New Zealan'l Government to adopt this "boosting policy," so as to divert some of the stream to this country, where the attractions' are certainly not inferior toi those offered by Australia.