"KINEMAELOR."

Ashburton Guardian, Volume XXXI, Issue 8446, 14 August 1911, Page 5

"KINEMAELOR."

COLOURED PICTURES PERFECT.

There seems to' bo no end to the wonders of the kinematograph. A few years have seen almost startling changes in the projection of moving pictures —from the small six-foot square picture with its nerve-wrecking jerkiness to the thirty-foot square of seemingly stationary subjects yet full of life; from the fake subjects to those of real life. Then came the tinted and then coloured films, some of them of great beauty. But they were artificially coloured, and by a laborious system of hand-painting. Now there comes a revelation in coloured films—naturally coloured, faithfully and accurately presenting all the hues and tints of Nature. The old brushtinted film will soon be a thing of the> past. • supplanted by this new method of presenting animated scenes in Nature's tints. By this new stylo every detail and every colour shade is • perfectly presented. The new process is a patent of Messrs Charles Urban .and Albert Smith, and it is claimed that it will revolutionise bioscopic entertainments. It has been named "Kinemacolor," and the main points of the system are that it sensitises tho film to all colour waves, superimposing the colour records by persistence of vision, comprising the colour records into a less number than three, and standardising the film so that it may be adopted' by every kinemata-^ gr.apJy user. The pictures are taken by an Urban bioscope- camera . fitted with two filters carefully adjusted to pass to the seusitisod films- the principal colours of Nature in their order of luminosity. A special , appliance is required to be added" to the machines to -produce , the -.effect. . ,■ For several years past experiments have been made, to obtain' natural-coloured films," arid' it is now claimed that the object has been attained. English' and Continental papers are enthusiastic in praise of the new invention, and it is readily admitted that the films are all that 1 the patentees claim for them. Picture Patrons i n New Zealand are to be afforded an opportunity shortly of seeing "the. new invention, for Mr Ben Fuller, -whilst in Australia recently, concluded negotiations for the «ole iNew Zealand rights over "Kinema- * r a • tAn order wns caW°d Home tor special machines for projecting th« pictures mid these are now on their way to Now Zealand and will be installed in the firm's picture .houses. ? I comnan .V with a capital of £1.000.000 has beoti formed to control "Kmcmaoolor" in tho States.