Page iii Advertisement 1

Ladies' Mirror, Volume I, Issue 8, 1 February 1923, Page iii

SIT R V-/ JL X X A T V MmiiMimiiiiimi X JL Ju lllliilli « Auckland’s Big New Seaside Resort ON our first inspection of Surfdale we realised that here was an ideal spot for the establishment of a big new seaside resort, which must ultimately become Auckland’s premier marine suburb. Only sixty minutes from Queen Street—a space of time which is as nothing compared with the struggling, bustling,, discomfort and waste of time of the suburbanite living on some of the car lines. It is a veritable haven of rest to the city weary—a haven made possible to hundreds of families who, owing to the force of financial circumstances were in the past unable to enjoy the pleasure and recreations of Auckland’s natural playground the wonderful Hauraki Gulf. Think of the pleasant boat trip through what is acknowledged as one of the scenic wonders of the world, and at the end to land at one of the most favoured spots in the Dominion, where surfing, swimming, boating, fishing, tennis and dancing are there for vour choice. Is it any wonder then that the growth of Surfdale has been unprecedented in the history of New Zealand, and is it any wonder that every buyer of a Surfdale section is going to make a big profit? The features that contribute so much to the joy of living have a big CASH VALUE because they mean POPULATION and they mean DEMAND. Therefore, if you haven’t a Surfdale section, we urge you to write to-day for particulars. Otherwise you are going to be disappointed in the near future when you see others reaping the profits that could have been yours. V j .«• H mm L- >•, m m ; _ ■’ MB ■'rK HP* ns im MS mmmm m sm m Sic m ■ i iSSfi ujiTr‘ 'M 83 m W:- 1 : Moral fit* m m m It#; BßSi iii ■Sw This panorama not only gives you a splendid idea of the lay of the country, but illustrates a part of the reading that has been put in and some o the many houses that have been erected. Nearly 100 houses have been erected or are in the course of construction. Sections from £35 Sections to suit every taste are here. Seaside —native bush sectionselevated sections— sections commanding magnificent views— one a real moneymaker. To-day you could hardly realise that one short year ago Surfdale was only a sheep run. A 304 ft. steamer wharf, capable of berthing with ease the Wakatere, the Northern Steamship Company’s largest steamer, has been built at a cost of £2OOO. In every direction roads lead from the wharf connecting the furthermost points of the Estate, thus assisting largely in the work of development. On all sides houses have sprung up, like mushrooms, and they now number nearly 100. Two stores, a timber yard, and a school, tennis courts, dance hall, tearooms— with bowling greens planned for the near future. This is tangible evidence of the growth of Surfdale, and any man or woman with foresight will realise that NOW is the time to buy one of the remaining sections whilst the prices are low and the terms easy. I The easy terms | of Bd. day | | no interest and no rates, i | brings the ownership of a | | section within the reach I j of all. j .fiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiini m mm. as, I ' : aiMßß sa Hi ? mi OH , ~..4 m m : , ■ ... m mSk ■ m mm m m mm ■m I m m The class of house being erected is clearly demonstrated in this picture. Buyers realise that Surfdale must ultimately become Auckland’s most popular and progressive marine suburb, and are building in accordance. Our own architect is ready to advise all intending builders, and, if necessary, supervise the construction. Oneroa Beach Estates 154 Queen St. and at Wright’s Bldgs., cor. Fort and Commerce Sts., Auckland Note; Surfiale Office is open daily during the holidays and salesmen are on the ground This is Oneroa, the most famous surf beach in the Hauraki Gulf. Notice the gentle slope of the beach, which makes for safety, and also the rollers, which on a summer day are irresistible. In addition there are four other small surf beaches and a large beach on the Auckland side, where the waters are placid and the swimming incomparable. When Writing to Advertisers Please Mention "The Ladies’ Mirror”