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The general business of the conference was to discuss (a) The economic significance of the national tourist industry 'Tewzikni" deV6lopment of transportation services to and within (c) Means of increasing hotel accommodation available to tourists, and also imT P T mg • standard , of existing accommodation and service. (a) lravel promotion activities. Forty-one delegates attended and represented the following interests • airwavs , trans P° rt shipping proprietors, hotel proprietors, hotel employees local bodies, overseas travel agents, Reserve Bank, Government Ba lways Treasury, Tourist and Health Resorts Department, Lands and Survey Department The proceedings of conference were conducted in a general spirit of helpfulness and mutual co-operation throughout. After discussions on broad principles and the presentation of a paper on the economics of the industry by.the Governor of the Reserve Bank, committees were formed to deal more particularly with the following matters (a) Advertising and publicity. (b) Hotel accommodation. (c) Transportation. The findings and recommendations of each committee were afterwards adopted bv conference and presented to the Hon. the Minister. They were as follows '(a) ADVERTISING AND PUBLICITY (1) That this committee affirms that the whole basis of any travel promotion programme internal and overseas, must be the recognition of the principle of the payment of standard to approved travel agents in respect of both transport and 6B ° f Commisslon (2) That a panel of advertising agents in New Zealand be called together and requested to brintr by'Se i T?fi£pSenr m ' adwrti ™S countries nominated (3) That an approach be made to all the press representatives of American newspapers for the purpose of securing their co-operaticn in sending articles on New Zealand tourist attractions to their pttpcrs. „ ro if f lected ™mber <> f papers each year be furnished with articles and photographs suitable for reproduction and that they be requested to include these in their tourist editions(s) That brochures and leaflets be printed to the same high standard as set by the Tourist Depart ment, in large quantities for world-wide circulation, and offices of the New Zealand legations and srsstxir as to " dst agents - be ~ to " requested to collaborate by making a personal distribution in the aircraft, and that as far as possible this should also apply to shipping and surface transport. possime (7) That an approach be made to all the international airways for the purpose of requesting them to carry New Zealand tourist brochures on their 'planes. requesting them (8) That in collaboration with the air and shipping services, arrangements be made for the invitation it P r V r n + b ge S + representatives to New Zealand free of cost, on the understanding that they will on thatr return, actively engage in the selling of New Zealand tourist travel Thif to a PP ym the first instance to United .States of America, Canada, and all " hard-currency » countries (») lhat as a means of implementing the policy determined by this conference all those traffic managers and/or senior traffic officers actually in contact with the tourist or general travelling public busies? together and re( i uested to brin g down recommendations for the furtherance of thif tourist pointof it?propa g T Lfd e a aland tOUrist Sl ° gan and USe thi * as the ke J coIl^ borat io n wit h Australia is a matter of utmost importance and that a joint arrangeSu r f SI J be ad °P ted and implemented at the earliest appropriate occasion. «£ m S k Ze f^ nd an all-the-year-round tourist attraction, the overseas airways gators should be requested to offer off-season travel fare reductions to keep our tourist travel in New Zealand an all-the-year-round business.

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