NEWSPRINT SHORTAGE

Waikato Times, Volume 128, Issue 21421, 15 May 1941, Page 6

NEWSPRINT SHORTAGE

REDUCED SIZE OF PAPERS ECONOMIES INEVITABLE A further cut in the size of newspapers in the Dominion is forecast by the Newspaper Proprietors’ Association. Imports of newsprint paper have already been severely curtailed, and in view of the generally unsettled conditions regarding shipping transport, it has been deemed necessary to take steps to ensure that existing stocks held within the Dominion should be made to last as long as is possible. As a result of representations made by the Ministry of Supply, the Newspaper Proprietors’ Association has undertaken to co-operate in the enforcement of economies in the consumption of newsprint which will assist to safeguard the future. Newspapers generally will be reduced in size, but practically all the main news services now supplied to the public will be maintained. This is considered essential to public interest. Where it is necessary to curtail advertising space, advertisers will find compensation in the fact that broadly speaking they will be able to retain their customary proportion of space to the reduced size of the papers. There will of necessity be some increase in advertising rates to offset in part the lessened volume of advertising, but the purpose is to ensure the fullest possible publicity for advertisers without addition to their total cost. The arrangement made in this respect, it is pointed out, has been approved b\ the Price Trlounal

In making this announcement the Newspaper Proprietors’ Association urges its members to exercise every possible economy in the use of newsprint.