NEW ZEALAND IS NOW WHEAT GERM CONSCIOUS

Waikato Times, Volume 127, Issue 21250, 22 October 1940, Page 2

NEW ZEALAND IS NOW WHEAT GERM CONSCIOUS

—THANKS TO VI-MAX Today all the world over, bread •nd other foods are being reinforced with vitamins. In New Zealand the Government has made important statements regarding the reinforcing of white bread with Wheat Germ. The Germ of the Wheat is nature’s storehouse of Vitamins A. 81. 82, and E. or three years VI-MAX has been before the public with its revolutionary health message of Wheat Germ Vitamins.

VITALISING VI-MAX IS THE ] PERFECT BREAKFAST FOOD j AND COOKING CEREAL. ! VI-MAX is made from whole ■wheat carefully selected for flavour. The coarsest and irritating branparticles are removed. The other exterior portions of the Wheat Betry are retained, ensuring a good supply of essential mineral salts. The full Wheat Germ content is not only retained but increased. No wonder vitalising VI-MAX has made such sensational health history within a few years. No other food has secured such a widespread following and earned such high approval and ready recommendation from health authorities. SERVE NON-HEATING VI-MAX ALL THE YEAR. VI-MAX does not contain oats, but Is a non-heating whole wheat preparation with added Wheat Germ. Mr H. E. West, 8.5. A., an acknowledged scientific and technical authority, late chief chemist to the New Zealand Wheat Research Institute, states that in VI-MAX the starches are reduced and balanced with the proteins, thus making VIMAX non-heating and suitable for use in summer as in winter. The vitalising properties of VIMAX are extremely valuable in spring and summer when all of us, especially children, are more active and use up more energy. VI-MAX is the only vitamin-plus breakfast food and cooking cereal on the market and is sold by all grocers throughout New Zealand in 3lb. cartons and 71b. bags at competitive prices.