SEARCH FOR BEAUTY

Waikato Times, Volume 124, Issue 20845, 1 July 1939, Page 23 (Supplement)

SEARCH FOR BEAUTY

WHAT WOMEN SHOULD DO Women are no longer self-conscious in admitting that they desire beauty—in fact, their permanent waves, their facials and cosmetics, and even their hair dyes are freely discussed over the afternoon tea and bridge tables, says an Australian writer. Though the modern girl or woman does not expect to look as glamorous as a film star, she should and docs expect tlie beauty experts to make a good job of the material they have to work on. With its modern equipment and improved methods there should he no failure in permanent waving, but there seems to be no lessening in the crop of obviously permed heads with brittle \ind frizzled hair. More than half the secret of a successful permanent is in having the hair in perfect condition. It is worth the risk of looking a fright for two or three weeks with locks hanging lank and dejected, to fit in about six revitalising treatments bo that you are ready for your wave with hair sleek and shining with health.

Then Hiere are the people who will wear styles guaranteed to raise a laugh. We've noticed it more since the advent of Edwardian influences. It is possible to have your hair styled to suit your type without departing too much from the prevailing fashion. Suit Style to Features We’ve all seen the woman with long face and neck, who wears her hair swept up to the top of her head in a skyscraper effect, only adding to her facial faults when she might easily have had a becoming and modified version of the mode if she had placed herself in the hands of a hairdresser with some artistic perception. I know a woman who spends much time and money trying out every new beauty treatment she hears of — alwavs with the same complaint.

“They are no good; they do not correct the sagging tissues of my chin and neck.” This same woman overlooks or ignores the fact that she lies reading ir. bed every night, in a semi-recumb-ent position for some hours, with her chin resting on her chest —what possible hope has she of combating the condition until she corrects her careless posture.

We are apt to form many bad habits when concentrating on work or / a book, such as frowning, wrinkling | the forehead, screwing up the mouth. | The wearing of a forehead band when reading or working will help correct j wrinkle-forming habits, just as a chin j strap will act as a deterrent to double ! chins and sagging tissues.

Reading in strong sunlight without a shade for the eyes encourages a fine . crop of lines about the eyes. Equip j yourself when on holiday bent with i glare glasses, sun shade, sun-proof ! cream and tissue cream. If you don't j it’s quite on the cards you’ll come home looking quite ten years older, i Always remember the old adage, “Pre- : Mention is better than cure.”