Page 12 Advertisements Column 4

Waikato Times, Volume 122, Issue 20425, 16 February 1938, Page 12

Nowadays every hotel and nearly every large private residence boasts its smoke-room, and many seem to think this is a comparatively modern idea. As a matter of fact the provision of a special apartment for the use of lovers of the weed dates back for centuries. All the spacious and beautiful English Manor houses of Elizabeth's time had their smoke-room. What kind of tobacco they smoked j then is not part-mlarly recorded, but j it is said to have been “ coarse and I strong ” for the most part. Compara- | l/'vely little was known in that day ■j about tobacco culture. Modern ! methods of manufacture were unheard j of and brands like our famous toasted • Cut Plug No. 10 Bullshead), Navy Cut No. 3 Bulldog), Cavendiih, ! Kiverhead Gold and Desert Gold were unheard of. Toasting is a very complex process. It not only effectually purifies the leaf but helps to give it ts exceptionally fine flavour and wonderful aroma. The blends named have j n >\v been for many years before the public and each year has seen an increased output to meet increased demand.