BUTTER EXPORTS

Waikato Times, Volume 121, Issue 20260, 31 July 1937, Page 9

BUTTER EXPORTS

UNIFORM MANUFACTURE. MARKETING IN BRITAIN. PROFESSOR RIDDET’S VIEW. (Special to Times.) PALMERSTON NORTH, Friday. That there was need for consideration of how to obtain more uniform butter production throughout New Zealand was the opinion expressed by Professor W. Rlddet, direotor of the Dairy Research Institute, in an address to shareholders of the Levin Dairy Company at their annual meeting. Butter made In August and September was much more yellow In colour than that made at other periods of the year, said Professor Rlddet. It would appear that that was mainly due to the butter being made from the milk of oows coming Into profit in those months. That butter, when marketed, presented a quite different appearance from that of the butter to which consumers were accustomed in the late summer months In Britain. Further, it was a common practice, especially In the north-west of England and the south-west of Scotland, for grocers to sell Irish butter during the British summer months and to change over to Dominion butter in the winter months. Evenly Spread. The second main reason for giving consideration to the possibility of producing butter all the year round was that all that part of England which lay south of the Midlands was supplied principally with Australian and New Zealand butter, and was becoming progressively more dependent on those supplies/ In order that the supply should continuously be a fresh one, it was of the greatest interest of New Zealand that production should be more evenly spread throughout the year, and that butter should be stored for shorter periods. It did not necessarily follow that every butter-producing district need carry uniform production throughout the year. The offering of a premium ,in winter for high-quality butter would i attract those areas that were most adapted to take up the trade. Danish Product. Some people might have been Impressed by the arguments made locally that we should produce butter like Danish, proceeded Professor Rlddet. Danish butter was sold very largely on a standing contract for a year, and tradespeople who handled Danish butter did not buy New Zealand butter. There was no point In thinking that we could wrest that market from Denmark. There was no point in trying to steal the market from them, because we would have to make firstgrade butter and sell it at secondgrade price. The market could be expanded for both with mutual advantage.