Page 12 Advertisements Column 4

Waikato Times, Volume 116, Issue 19330, 9 August 1934, Page 12

A Rising Market- and the Public are Buying! Purse strings are being loosened up. prosperity is advancing, steadily, toward us. Manufacturers, Merchants and Retailers can do more to spin the wheels of commerce than ever before. The quality of your products, their price value' and the appearance of the packings are essentials toward attracting sales and profit. Are You covering your market adequately Selling must be done wherever sales can be made. Fresh channels of trade have to be sought out. What are YOU doing towards exploring these channels? Are you telling the consumer about your goods, why they should ask for your brand? Your Salesman or Travellers—whichever you like to call them—may be doing splendid work getting your goods into the Stores, but what means are you using to get the Public to ask for them? The Newspapers, etc., Get behind your goods and advertise them. To-day’s the day to build up your market. National advertisers would do well to follow the lead of the go-ahead local advertiser, sure in the knowledge that consistent advertising will push the sales of a good product to new high peaks. ~rvE W & '/J v V