SUTTON’S SEEDS, i

Waikato Times, Volume 115, Issue 19270, 31 May 1934, Page 3

SUTTON’S SEEDS, i

A GUARANTEE OF QUALITY 38 PRIZES AT THE SHOW. Sutton’s seeds need little introduction to the public—their quality and reputation for prolific growth are well known throughout the world. The name of Sutton has become with the years a guarantee of quality and dependability. It is over a century ago that the House of Sutton was formed and the reputation built up since that time has been achieved only by painstaking attention to the ultimate goal of perfection. To-day Sut--1 ton’s seeds are obtainable throughout I the civilised world. The firm started in a small way but it was not long before its reputation permitted it to advance and extend its operations with amazing rapidity. The headquarters of the firm are at Reading in England and its history provides interesting reading. It was in 1800 that John Sutton first established business as a corn factory and mill. Business was not too prosperous in those early days but service and the sale of the finest grain and other products soon gained in increasing public favour and the firm commenced to make steady progress.

A Successful Venture. When Martin Hope Sutton persuaded his father in the sale of flowers, plants and seeds new fields were entered on. His hobby was the collection, study and cultivation of flowers and under his guidance the firm had solid foundation for the tremendous development resultant on this important decision of the House. With the succeeding years the whole energies of Sutton's were concentrated on the sale and production of the very ' best of seeds and their objective in attaining that perfection is reflected in the world-wide demand for their seeds to-day—a demand which is ever increasing. Credit is due also in no small measure to Sutton’s for the extermination of the practice of seed adulteration which was very prevalent at one period last century and it was largely the result of Sutton’s activities that the Seeds Administration Act was introduced and placed on the Statute Book. In the improvement of the standard of seeds generally Sutton’s played an important part. A system of growing seeds from their own stocks was introduced to assure a definite guarantee of quality and purity. This was done under the efficient direction and supervision of the firm’s experts. After liarvesting, the seeds were transferred to their extensive premises at Reading and subjected to specialised processes which separated and cleansed the seeds from ail impurities and thus only sound and reliable seeds went out to their customers.

Another Important Aspect. Another important aspect that earned l’or Sutton’s the hall-mark of quality was the testing of. seeds for germination—a very important aspect from the gardener’s viewpoint. Results tell, and it is because of this that Sutton’s seeds have achieved the enviable reputation that they command to-day—a reputation that is borne out in the numerous awards that have been secured-by them. |

The goal of perfection in quality has ever been kept before the House of Sutton which has always remained under the direct supervision and ownership of the founder of the firm and his direct descendants. A truly remarkable tribute to the success achieved is the prolific propagation of Sutton’s seeds in all climates and under many and varied soil conditions. They arc sold in every part of the globe. Fresh seeds are always available, it being a principle of Sutton’s lhat no old or doubtful seeds are offered to the public. The seeds that | are placed on the market are pedigree | seeds of the highest order —bred from world-famous strains with a great backing of productivity. I Climatic conditions in this Domin- I ion are particularly suited to Sutton’s | seeds as lias been strikingly borne out j by the results achieved throughout New Zealand. It has been found that Sutton’s seeds produce great root 1 crops and supply to perfection every farm requirement in vegetables and other products of the soil. The flower lover selects Sutton’s seeds for var- j iety and general excellence and above' all for economy as low prices and quality are synonymous with the name of Sutton’s, it matters not whether the garden be large or small there are varieties to suit every need and fancy. —to make the home attractive and | charming. j Success at Winter Show. I | To the popularity of these seeds i eloquent testimony is paid in the j large number of exhibitors at the ; Show this year who have secured i awards with Sutton's seeds. These j are. as was the case in previous years.! a feature of the Roots Section. In all. 38 prizes were awarded to growers of Sutton’s seeds. For all varieties,! including mangolds, swedes, soft turnips and carrots, Sutton’s seeds secured 15 first prizes, 13 second prizes and 10 third prizes—truly aj great achievement in keeping with the | aim of the firm in ensuring that the i Sutton product should he without I equal. | • The line display of produce grown i from Sutton’s seeds has attracted the! attention of visitors to Ihc Show and many have Inkon advantage of ihc opriorl unity afforded to secure first-hand information from the Sutton’s experts n attendance at the Show concerning the correct seed for all varieties of ■oot crops, grass and clover seed, I awn mixtures, and seeds for howling rreens, golf courses and all turf teeds. j It is of interest to Waikato residents hat supplies of Sutton’s seeds are j u’oeurahlc from the Farmer’s Co- f >p. Auctioneering Cov.. Ltd., in ' ,'ieloria Street, Hamilton, and tranches. 87 -i <