CHRYSLER AGAIN SETS new: STANDARDS WALTER P. CHRYSLER’S NEW CAR ■ Economic stress has 1 stimulated rather than retarded progress m automobile engineering. locate machines that finish parts to almost unbelievable limits of accuracy ai e how available. Amplifying gauges that literally split hairs not once, but many times, are a part of the general production scheme. It is no longer possible to market cars of low price when the appeal is on price alone. The knowledge of what constitutes a fine motor car is too widespread to permit of any compromise. * The new Chrysler Plymouth Six fits admirably into this modern pictured It is the culmination of years of experience'- in. designing and building fine six cylinder cars. To build into the ChrySler Plymouth Six ali the features known to modern engineering denius, and yet maintain competitive price position in the low price field, has necessitated the installation of the newest and most modern plant in the industry and the adoption of; every device that makes for finer and more economical manufacture. It is only when creating an entirely new model, that engineers are freed from the restriction of adapting their design to the limitations of existing machinery and the liquidation of old material inventories. It will be remembered how in 1924, starting with a clean slate, Walter P. Chrysler made history, and with the Chrysler 70 set new standards for automobile engineering. Now in i 1933, in the new Chrysler Plymouth Six, he has done it again. ? ■ . For the first time since 1924 he started out with practically a new set of manufacturing facilities. - The gigantic mile-long Plymouth plant has been retooled throughout with the: inest machinery and prea in SWEEPS AMERICA The story of the success of the New Chrysler Plymouth Six reads like a modern business romance. At the time of launching, the new car had two leading competitors, both with a long start'in the field. But,such faith had Walter P. Chrysler in his new product that, in one of the* most astonishing advertising campaigns of recent years, he invited the public to “tijall three cars and then ; buy.” America "tried all three,” and within a fortnight Plymouth sales had leapt skywards. Within four months he had to extend his already enlarged plant. Within six months he had displaced one of his two leading competitors; in a time of depression had broken his booming sales records; and with still mounting sales had set out after his other competitor. In August 1933 Chrysler nearly quadrupled his 1932 sales, selling 51,792 cars in August 1933 compared with 14,727 in 1932. , The Plymouth Kant is the newest and in, the automobile industry ing is almo. ' ' a NEW parallel tion at comes ? ?Vnty/ JtotVtuJf/ wmm P m sm ¥ eision tools ever utilize the industry. Only by such could all the features, quality and pre-, eision" specified for the car be incor porat, sd eo onor 1 . .. icallyand maintain Productfacilities now comple t e d will permit the manu facture o f more than 40,000 Chrysler- 1 Plymouth's per month, and new projects at the plant are now under way to facilitate the handling of additional new automobiles. A .series of concrete runways will enable 2,600 cars to be handled with military precision. The Plymouth Plant is considered the newest and most modern in the automobile industry. ECONOMY. The New Chrysler Plymouth Six is Economical. 1 AJthbttgb.-its outstanding performance will give any . driver a real thrill, it has been designed to give excellent fuel mileages and to require a minimum of service attention. /: SAFETY. " The New Chrysler Plymouth Six is a safe car. It has. a safety-steel body, double drop rigid-X frame, low centre of gravity, and hydraulic brakes. STYLE. The New Chrysler Plymouth Six has style—distinctive style. Its fines are extremely smart and ultra modern, graceful and symmetrical. OTHER NEW FEATURES. New Shockless Steering. Adjustable Seats, Noiseless. Vibrationless. Bonderized (Rust-proofed) Sheet Metal. 70 Brake Horse-power. Constant Mesh, Easy Shift, Silent Transmission. . ‘ v ; - Rubber Cored Spring Shackles: Oilite Squeak-proof; Springs. Kr . : Centrifuse Brake Drums. * t Tungsten-chrome Exhaust Valve , v ; Seats. Free Wheeling. * Automatic Clutch,* * De Luxe Model only FLOATING POWER. ; • Of course the New' Chrysler 1 Plymouth Six has Chrysler patented “Floating Power,” that most revolutionary of modern Chrysler discoveries, whereby vibration is eliminated by suspending the engine through its axis of mass—as recently adopted by other leading manufacturers under royalty arrangements with Chrysler, and as imitated at a safe distance by others. 4-DOOR SEDAN STANDARD/ = prices De LUXE - NOW ON VIEW AT £36 5 £399 Advance Cars; Ltd., Te Awa- E. N. Valentine, Hamilton. Haurakl 'Plains Motors, mutu. Gresham's Oarage, Tauranga. Ngatea. A. J. Clarke, Te Aroha. R. Lee, Putaruru. ' C. J. Winder, Thames, g. Wheeler, Whakatane. E. Fenton, Rotorua.
CATARRH CAN BE CURED!
Catarrh, sufferers have found a wonderful boon in Xataroi, the modern scientific remedy which brings positive relief rrom asthma, hay rever, catarrhal deafness, sneezing, etc. Kataroi Trees the clogged nasal passages of infectious germs by means of a powerful germicide. Obtainable from all Chemists or Post Free, lrom A. H. Blennorhassett, Chemist, New Plymouth. Trial size 3/6. (3)
CHAIR MANUFACTURER. A. E. SGHADEWHOLESALE CHAIR MANUFACTURER Up-to-date Machinery and Skilled Tradesmen ensure the Best of Workmanship at Competitive Prices. Country Orders Receive Prompt Attention. ESTIMATES FURNISHED—STRICTLY WHOLESALE QHURCH gTREET, pONSONBY, AUCKLAND. Phone 27-489
Agents:—; PILOT —AND—RAYCOPHONE RADIO PHONE, 3004 - AND AN j ExpertServiceMan; WILL BE SENT 1 TO FIX YOUR RADIO WATSON’S CAMERA HOUSE LTD. WESLEY CHAMBERS, BOX 41 HAMILTON
ZANN PILE TREATMENT. Easily applied, slops itching and bleeding; no operation. Generous tree sample sent for Gd stamps. Zann Proprietary, Box 952, E, Wellington. —Manning's Ltd., Chemists, Hamilton. ' m DYEI.no? Use Fairy Dyes—Cd tube, everywhere. 3
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/WT19331130.2.108.2
Bibliographic details
Waikato Times, Volume 114, Issue 19117, 30 November 1933, Page 11
Word Count
948Page 11 Advertisements Column 2 Waikato Times, Volume 114, Issue 19117, 30 November 1933, Page 11
Using This Item
Stuff Ltd is the copyright owner for the Waikato Times. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.