A New Day Dawns

Waikato Times, Volume 112, Issue 18809, 3 December 1932, Page 14 (Supplement)

A New Day Dawns

Since woman was first created from tlic rib of man sbe bas bad ber cross to bear. Prevented by force of circumstance from participating in man’s pursuits, sbe became an onlooker in tbc game of life, t Hers was tbe unspectacular path wbicb led to neither ricbes nor reward, to neither glory nor adulation. Hers was tbe task of making a home, of caring for her children, of keeping hpr man contented. Hers was a life of drudgery, of long days spent in prosaic pursuits and tbe performance of innumerable exacting duties, f With ber irksome indoor life, taking toll of youth and vitality, little wonder that ber health was frail, f But woman is now entering a wider sphere. Sbe is no longer regarded as an inferior being. Her first cares are still ber home, ber family, but ber drudgery bas been banished, sbe is a slave to toil no more, t Her opportunities for. leisure and an outdoor life are greater, her knowledge of hygiene and tbe science of health is widening and sbe is learning bow to care for both mind and body. + Today sbe stands at the threshold of a new era of hope and enlightenment, when sbe may look forward to a fuller enjoyment of life, and a degree of physical health not far removed from that enjoyed by man. t t t t We feel that Berlei has helped guttle woman's steps to this new and happier era, for Berlei is responsible for the development of the corset from a constricting standardized garment into a natural light support which is a vital aid not only to health, hut to beauty, and, in some measure, a contribution

to the future welfare of the race. The shape, and ftness as an aid to health, of the Berlei foundation garment were determined not by the manufacturer hut by scientists and research workers, who, working under Berlei’s direction, discovered that there are Jive figure-types with thirteen variations. It is by making foundation garments < to perfectly Jit each one of these that Berlei has performed its greatest service to woman.

BERLEI