Page 12 Advertisements Column 7

Waikato Times, Volume 112, Issue 18802, 25 November 1932, Page 12

J. B. LAURENSON & GO., HAWERA AND HAMILTON. Box 247, Hood St. (Next Vickery Ltd.) IQA ACRES, ALL GRASS, GOOD HOME AND ALL NECESSARY OUTBUILDINGS: well watered; carrying 102 dairy cows, 30 yearling heifers, 3 bulls. 5 horses. 20 sheep. £35 PER ACRE with £IOOO DEPOSIT. LAND SALESMEN R. J. Tlddy, J, H. Pratt. Phones: 1868, 249 A, 237 A. PEOPLE FORGET, NOT BECAUSE THEY WANT TO FORGET, BUT BECAUSE THEY ARE NOT HELPED TO REMEMBER ! . . . . rpHE REASON why a manufac- ■*" turer of a once popular and very much used article lost his market was because he did not appreciate the real value of publicity, and for the same reason many merchants and shopkeepers >■ lose their customers. He made an irretrievable mistake when he imagined that in this competitive age he could get along without a dally reminder through the advertising columns of ‘ the newspapers. Having built up a big turnover with the aid of publicity, the business expected to run along on its own volition. It was 100 late when ho realised that free-wheeling along on one’s own momentum, though thrilling, is a gradual movement towards a dead atop. Competitors are alert for such opportunities. To win and hold your customer j it is necessary for you to ADVERTISE AND GIVE GOOD SERVICE. Remind the Readers of THE WAIKATO TIMES of Your Business and How You Can Serve.