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BUY BRITISH CAMPAIGN.

FASHION KINGS LEAVING PARIS Hard on the (announcement, that Britain’s fashion kings are pooling their I experience in a determined effort to place London supreme in the world of women's dress, comes the news that many leading houses in Paris intend to close down allogether or to make London their headquarters in future, says a London journal. There are not only Frenchmen at the head of the fashion world. One of the most prominent of the “big five” in Paris is an Englishman, and there are many English houses in Paris which depend for their trade on .British custom. . .

"Recently I went to visit some of

these geniuses who have done ,so much to make Paris the centre of fashion for the whole world. The first house at which I called, one which was once famous on both sides of the channel, I learned no longer existed.

‘‘They have gone back to London," I was told.

"Why?" I asked

The caretaker shrugged his shoulders: “No English In Paris to buy," he said.

Captain Molyneux, the Englishman who has his home in Paris and is one of the most famous of all designers, put the situation in a nutshell.

“English people not only cannot buy over here now,” he said, "but they will not. The wave of patriotism all over the country prevents them. They will buy British or not at all.” Meanwhile those British dressmakers who are able to carry on here through the crisis are using all-British material wherever possible in order to keep in touch with British custom and industry.

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/WT19320604.2.94.16.11

Bibliographic details

Waikato Times, Volume 111, Issue 18654, 4 June 1932, Page 13 (Supplement)

Word Count
265

BUY BRITISH CAMPAIGN. Waikato Times, Volume 111, Issue 18654, 4 June 1932, Page 13 (Supplement)

BUY BRITISH CAMPAIGN. Waikato Times, Volume 111, Issue 18654, 4 June 1932, Page 13 (Supplement)

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