QUALITY GUARANTEED
VALUE OF PROPRIETARY BRANDS. “To-day reliable and well-known advertised proprietary brands carry considerable preside, because in Ihe majority of cases they have won I tic public confidence and maintained this confidence by their merits in actual use to such an extent that the 'just as pood’ argument fails to impress people when a substitute is offered,’’ said Mr K. .1. Lloyd, in a lecture to the Wine Trade Club in Loudon recently. The well-advertised proprietary brands were a guarantee of quality, he said.
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Bibliographic details
Waikato Times, Volume 111, Issue 18639, 18 May 1932, Page 10
Word Count
85QUALITY GUARANTEED Waikato Times, Volume 111, Issue 18639, 18 May 1932, Page 10
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